Taking into consideration the purpose of our game and what we intend to provide our audience, we must apply these aspects to the production of our Image and Branding.

How will we brand ourselves?

We covered in the previous section that we will eventually create a shared Instagram account for the design and development of our final deliverable and therefore, it’ll be extremely important to design a relevant logo and other promotional material to ensure we are recognised by followers and potential consumers. A great logo is memorable and recognisable, so during the design phase of our project we must consider what will be most eye-catching and of interest to consumers, as well as the key points of our game which’ll be the base of its design.

To brand ourselves successfully across multiple social media platforms, the same logo must be applied to all material we produce. Promotional material could include:

• Leaflets
• Posters
• Website
• Twitter
• Stickers, badges, pins
• Other forms of merchandise - t shirts, jumpers, stress toys etc

The design of this promotional material must be relevant and appropriate. The basis of our game is to provide people with calming and relaxing gameplay to reduce sensations of anxiety and stress, as well as encourage self-reflection and awareness of these feelings. Furthermore, the design of our promotional assets must reflect the tone of our game to give players insight into what can be expected from it.