Monday 31st January 2022
What did I do?
BRANDING GUEST TALK
Brand 101 - understand the basic principles of branding by Derek Yates.
NOTES
- Branding tells a message
- “The logo was the ultimate reduction of a complex entity to a simple and easily absorbed cypher”
- Logo - information in a compressed form
- Inform the customer - what do you sell? how will they be sold etc?
- Amazon - sells everything from A-Z, represented by the arrow
- Amazon - smile on the box. This smile doesn’t hide the face that their workers work in awful conditions.
- “A logo is just a name, while a brand is an experience... a logo was a mark of ownership, while a brand is a story”
- A logo covers surface-level, it only tells you so much
- Just Do It - an incredibly powerful thing, demonstrates that anyone can do it
- What? How? Why?